Black & White & Golden Dram

When asked to contribute a flight of whiskies for a recent blog, I took a little while to come up with a few favourites. As the story of a whiskey – it’s origins, manufacture, history, heritage and trivia – are as important and enjoyable to me as the tasting – my flight reflects that element.

The story around my Black& White is the basis of this blog.

My Black & White c/o thewhiskeynut
My Black & White c/o thewhiskeynut

A few months ago after a recently acquired contract at work, the decision was taken to renovate the old office space that had lain idle for at least a decade. One of the founding directors had also passed away during that time and the offices had effectively been left abandoned.

There was a mountain of old paperwork,artefacts, pictures, memorabilia as well as outdated phones, electronica and files. Most of it was destined for the skip – but there were a few surprises and items that required attention before removal.

Word soon spread around the yard that a cache of booze had been found.Now the firm had previously been involved in drinks distribution and this may have been a relic from those times – I had to have a look!

Mt eyes lit up and my tastebuds tingled when I viewed a collection of old whiskey, cognac, vodka and gin bottles stored in a locked metal cabinet. There was some Famous Grouse, a Black Bush, Hennessy, some unidentified clear spirits and a Black & White – all with old and aged looking labels.

Old Black & White label c/o thewhiskeynut
Old Black & White label c/o thewhiskeynut

This was an opportunity too good to miss – especially as I hadn’t sampled the whiskies before – so I approached management for a quiet word and after a day or two – became the proud owner of a bottle of Black & White!

Several questions then raised themselves;

How old is it?

Is it worth anything?

Should I drink it?

Is it palatable?

My mind was already decided on the last 2. Whiskey is for drinking – not sitting on a shelf as some kind of object to be admired (although some bottles do look like a piece of art) or seen as a potential pension plan. The contents of the bottle appeared golden clear and despite the dusty outside gave me no cause for concern regards it’s suitability to consume.

I did however delay a little on the first 2 – mostly out of curiosity and the off chance it was worth a few bob.

It quickly became apparent that there was indeed a market for old Black & White – mainly advertising material and pre-1930’s 700ml bottles – but as mine was only a half bottle and not that old – I wasn’t about to drink a goldmine!

As for the date – well that proved a tad more difficult.

I was surprised to find Black & White had no dedicated website, facebook, twitter, instagram, chat show or even TV channel as part of it’s marketing strategy. For such a longstanding and popular dram – created by James Buchanan in the 1880’s where it became a big seller and continues to be so today – and now part of the Diageo stable – this seems somewhat amiss.

I put some snaps up on a whisky chat site – followed up a few leads and eventually got an informed reply to an email;

Black & White barcode c/o thewhiskeynut
Black & White barcode c/o thewhiskeynut
“Additionally, there is a bar-code on the back of the bottle,which was something not widely in use prior to about 1980.”
This was later narrowed down a bit by Diageo GB in a tweet;

we sure can! our archivists inform us it’s from between 1985-1991 as this label was used in that time period

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s