Roe & Co, Blend, 45%

Call me a purist.

Call me a fuddy duddy.

Call me old fashioned – just don’t serve me one!

Whiskey – neat – in a glass is all I’m after.

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Queuing to get in! c/othewhiskeynut

No day-glo coloured freshly squeezed juices.

No flame throwed cracked pepper toppings.

No fancy straws or designer sculpted ice-cubes.

I want the whiskey to talk to me.

So what has Roe & Co got to say for itself?

Simple really.

Sing it Phil!

Actually that should be The  Girls.

Tanya Clarke –  Diageo’s General Manager of Reserve Europe – launched Roe & Co at the event & credited the expression to Master Blender Caroline Martin.

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Tanya Clarke launches Roe & Co c/othewhiskeynut

And what a show the event was!

The former Guinness Power Station – intended site for the new distillery – was filled with bloggers, blaggers, influencers, designers movers & shakers & media.

They tempted us with trendy cocktails made with much panache & flair.

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Whiskey & food & branding c/othewhiskeynut

They sated our appetites with gorgeously tasty foods served by an army of friendly & efficient Roe & Co branded staff.

They treated us to a cavernous industrial building not normally open to the public atmospherically lit up with dazzling lights & soft smoke.

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Inside the power station c/othewhiskeynut

They moved us with infectious dance music.

And if you got through all of the above & asked the ice sculptor for a glass of neat Roe & Co, you did indeed get one. Well – rather more than one in my case.

Roe & Co wants to be noticed.

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Roe & Co c/othewhiskeynut

It needs to be.

After an absence of a few years Diageo are back in the Irish Whiskey playground strutting & preening among all it’s former play mates.

It’s young.

It’s enthusiastic.

It’s delightfully bold and

It’s got character.

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Drink me! c/othewhiskeynut

I took notice.

I liked it.

Welcome back Diageo.

Sláinte

Good Logo

 

 

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