Writing a blog about the future of Irish Whiskey with a headline photo of a trio of Scottish Single Malts released by the supermarket chain Lidl may seem a little askew – but it highlights an issue pertinent to the current Irish Whiskey industry.
Imagine I’m a supermarket chain of similar standing.
I want some Irish Whiskey.
Perhaps a single pot still, a single malt & a single grain to show off what Ireland has to offer.
I have the branding ready to go.
I have the bottling plant primed.
I have the customers.
Can Irish Whiskey deliver – like yesterday – to capitalise on the Scottish release?