On Wednesday 11th October SuperValu – an Irish owned retail store, part of the Musgrave Group with 223 shops nationwide – officially launch their new Premium Irish Whiskey range at an event in Dublin.
Being unable to attend – I did pop down to my two local SuperValu stores to see what all the fuss was about.
I must say I got quite excited about the breadth & depth of the range of Irish Whiskey on offer. Especially as it encompasses many of the new entrants into the resurging Irish Whiskey scene – as well as a couple of exclusives.
All the big 3 distilleries – Bushmills, Cooley & Midleton – are well represented with their familiar flagship brands.
A clutch of new entrants offerings are also on display – Dubliner, Glendalough, Hyde, Teeling & Writers Tears whiskeys. All of which are currently sourced from the big 3 distilleries above – until the distillate from their own stills is old enough to be called whiskey.
The exciting dimension comes into play with the inclusion of three new distilleries who are actually old enough to produce & market their own whiskey.
Pearse Lyons Distillery only opened the doors to their marvelous facility in the former St James Church in August 2017. But prior to that their current stills – Mighty Mollie & Little Lizzie – had been fired up in County Carlow laying down single malt distillate which is now included in the two blended offerings of Pearse Original & Pearse Distiller’s Choice Whiskey – both included in the SuperValu range.
West Cork Distillers have had a somewhat rocky relationship with the whiskeyratti – but have been busily laying down distillate, releasing a slew of tasty own label expressions as well as innovative 3rd party brands too. They are actually old enough to release their own whiskey – but have never shouted about it if they are. The 10 year old single malt would be too old to be their own stock – but the new West Cork Dhá Chasca – a non age statement double barreled single malt just could be.
It’s also a SuperValu exclusive.
How cool is that!
So I bought a bottle for later evaluation.
What is even cooler is the poster child for the resurgence of Irish Whiskey – Dingle Distillery – have also released a SuperValu exclusive.
Dingle single malt whiskey matured in both port casks & bourbon barrels has been married together to produce this limited edition release.
Sadly it wasn’t in either of the shops when I visited – but wouldn’t it be great to pick up the cream of new Irish whiskey whilst doing your weekly shopping?
And if you’re really lucky – like I was – you might also bag some of the remaining stock of classic whiskey from the recent past!
If that doesn’t make you excited – you’re not excited by whiskey!