Ballyhoo!
There are various interpretations of ballyhoo on the web, publicity, frivolity or fun. They can all be distilled to one attractive package for me however.
Ballyhoo!

An Irish Whiskey released by the Connacht Whiskey Company of Ballina, County Mayo. There isn’t much information on the very attractive black bottle with distinctive embossed silver labelling – but a trip to their website here reveals a bit more.
Ballyhoo!
A single grain Irish Whiskey made with a 93% corn 7% malted barley mix distilled in a Coffey still at one un-named Irish whiskey distillery. Connacht haven’t been around long enough to release their own whiskey – yet – so this sourced grain is made elsewhere & finished in port casks at Connacht’s own facility.
Ballyhoo!

Grain whiskey doesn’t have the allure of it’s stablemate malt – which is a pity. Grain is the very backbone of the modern whiskey industry. Up to 90% of all whiskey sold worldwide contains grain as part of the mix in blended whiskey. Showcasing the best grain whiskey has to offer is always welcome in my book.
Ballyhoo!

Pouring a glass it quickly becomes apparent this is an extremely pale whiskey. A decent amount of legs are also present. Both signifiers that no added caramel nor chill filtration have been used in this expression. Very commendable.
Ballyhoo!
At only 4 years old this is a young, fresh grain whiskey.
The nose is gentle & sweetly attractive. Soft vanillas combine with an enticing floral bouquet which probably emanates from the rather unusual – and possibly unique for a grain whiskey – port cask finish.
Ballyhoo!

It’s very mild in the mouth. No rough edges here. A bit of corn influence, that sweet grainy lightness builds with deeper notes from the combined bourbon barrel maturation & port cask finish in a perfectly balanced mix.
Ballyhoo!
There is no complexity here. A very easy, simple, smooth & eminently attractive grain whiskey that slowly fades to a pleasingly warm finish.
Ballyhoo!

Whiskey as it should be.
Fun, frivolous, tasty, naturally coloured & non chill filtered.
It certainly floats my boat.
Ballyhoo!
An album by Echo & The Bunnymen. Their song Bedbugs & Ballyhoo is the perfect accompaniment to this delightful grain whiskey.
Sit back, enjoy the sounds & savour the taste.
Let the gentleness wash all over you.
Slàinte.