I had the privilege of attending The Brand Ambassador’s Tasting at the fabulous Celtic Whiskey Bar & Larder in Killarney recently.
Fine whiskey, great company & mighty craic ensued.
I came away with a nugget of Irish Whiskey sales information however.
So I bought a bottle.
It’s yer standard Scotch Blend product.
It’s chill filtered & has added caramel. It’s non age statmented and gives no list of the 30 or so distilleries that have contributed their malt and grain whisky to construct this historic blend – yet it sells bucket loads.
It’s a straight forward no nonsense attractively peated whisky that outsells all others on the Beam-Suntory portfolio.
The colour is ‘The Light Of Scotland’ – according to the label.
A decent hit of peat on the nose is mellowed by a sweet honeyed palate. A slightly drying peaty bite leaves toffee notes to finish on.
Plain, simple peated whisky.
Clearly what the market wants.
Yet ever since the demise of the gorgeous Inishowen – Irish Whiskey has no peated blend currently for sale.
Seems to be a big omission.