The long anticipated release of Irish Whiskey from the Royal Oak Distillery in Co Carlow finally seems to be over.
Bottle & label designs have been approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) in America.
The Busker range appears to consist of a Single Grain, 44.3%.
Single Malt, 44.3%.
Single Pot Still, 44.3%,
and a Blend, 40%.
As yet the only information available is from these labels – which may differ from the actual releases in various regions.
I find the bold design quite refreshingly striking – and can’t wait to have the actual bottle in my hands.
Especially as it will allow me to taste the all important Irish Whiskey inside!
After the parting of waves between Walsh Distillery founders Bernard & Rosemary Walsh and Royal Oak owners Illva Saronno– it appears the division was between a ‘premiumisation’ strategy versus a more mass market approach.
This is played out in the Irish Whiskey community too.
In an expanding & more diverse Irish Whiskey market both strategies are possible.
I’m certainly looking forward to sampling the fruits of Royal Oak’s labours – at a hopefully palatable price!