Virtually every UK supermarket has their own brand range of spirits.
Commonly referred to as ‘bottom shelf’ – I’d uncovered a few delightful diamonds in this category & I’m always happy to hunt for more.
Returning from a short trip to Donegal the Asda in Strabane beckoned me.
Their own brand whisky had sold out – is that a sign of quality? – so I pivoted to rum.

‘Superior Quality Blend, Fine Dark Navy Rum, Sourced From The Caribbean’ is the full title, came in a plastic bottle.
Is this a thing now & would it put you off?
At less than £6 for a half bottle – it didn’t deter me.
Could Asda deliver the goods?

Sadly not!
Possessing that burnt rubber aroma – previously encountered before – didn’t win me over.
The palate was a little better. Soft, smooth, good mouthfeel & a slight prickly spice on the finish – but that heavy treacly note persisted.
If it floats your boat – fine – but it just sank mine.
Not my cup of tea!
Sláinte