That S*it Will Never Sell! David Gluckman

As much passion, creativity & hard work goes into building a brand that sells big – Baileys – as to one that doesn’t – Kenya Cane anyone?

This attractively presented book delves into the often hidden world of a drinks & brand innovator.

Front c/othewhiskeynut

Clearly the author relished his work. Passion shines through in the pages of this highly entertaining & engaging publication.

In my travels I’ve fortunately encountered some of the brands featured – the aforementioned Baileys – to it’s lesser known Baileys The Whiskey.

Bailey’s The Whiskey c/othewhiskeynut

And there were a few others I’d have been tempted to try – Stubbs White Rum?

When branding is often more about perception than product, the author stresses the liquid must always match the narrative.

Back c/othewhiskeynut

I’ve pictured the book with Proper Twelve. It’s been a runaway success that many scoffed. The whiskey inside is every bit as good as the story.

Sláinte

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