The iconic ‘Striding Man’ logo gracing bottles of Johnnie Walker Whisky is an apt inspiration for the title of this very highly researched & entertaining book by Nicholas Morgan.
Boldly striding across the centuries Johnnie Walker has witnessed many ups & downs as well as twists & turns within the whisky industry.
Originating in 1820 from a Kilmarnock grocers shop specializing in blending tea, Johnnie Walker went on to take full advantage of the Coffey Still to blend whisky.
By 1878 the business was expanding massively to cater for demand while both the Highland Malt & the big 4 Dublin Whisky Distilleries mounted a campaign to prevent ‘silent spirit’ being labelled as whisky.
By 1890 Scotch was outselling Irish – up until then the biggest & most reputable whisky sold worldwide – and has done so ever since.
The book chronicles that period of growth for Scotch – blended whisky in particular – as well as many other escapades the Striding Man encountered along the way
A Long Stride is a wonderful read for anyone wishing to grasp the historical complexities & choices made by previous generations that currently shape the whisky industry today.
It certainly makes me ponder how decisions being made now – often echoing those of the past – will shape the future.
Whatever tomorrow brings the Striding Man – & latterly Striding Woman – will certainly be found playing a key role.