Punk was the first musical genre I identified with.
It stuck 2 fingers up to the establishment, challenged perceived ideas, was loud, raucous, full of energy & it spoke to me.
Conor’s Proper Twelve exhibits similar properties.
It’s whiskey for the jilted generation.
A generation that cannot afford to live in the areas they were brought up in.
A generation that exists on zero hours contracts & the instability of the gig economy.
A generation that feels let down, left behind & abandoned by the establishment.
Proper Twelve gives a voice to that generation in however a confused, chaotic & contradictory manner it portrays.
Conor’s Proper Twelve has connected with it’s consumers in a way no other whiskey has precisely because Conor is the living embodiment of that generation.
Within him both their dreams & aspirations, nightmares & scandals are laid bare.
A terrible beauty indeed.
I wish Becle future success with their recent acquisition.