A recent Business Post article highlighting a new player into the Irish Whiskey scene being criticized by a blogger & thereby allegedly losing a business deal struck me.
As a blogger myself I’m aware words can have consequences – & try to act accordingly.
When it comes to Irish Whiskey my ethos is very clear.
I’m welcoming of new players to the category.
It’s a sign of the buoyancy and renewed confidence of the scene that companies are not only attracted to it – but willing to spend time & money building it further too.
I also welcome each and every new bottle of Irish Whiskey to reach the shelves – & look forward to tasting them.
Sadly – this is not the case for others.
Over the years I’ve had disagreements with folks who think it fair game to critique, laugh at & generally abuse newcomers for a whole heap of reasons;
The poor label design, the wording, whether it’s sourced or single malt, the character behind the product, the name of the brand – the list can continue but you get the flavour.
Or rather not.
As in most of these cases the author hasn’t touched a drop of the whiskey.
They’ve judged by other parameters & imposed their personal views on the subject.
This sends out messages.
Rather than a hearty ‘Céad Mile Fáilte‘ it’s Father Jack sitting in the corner shouting ‘Feck Off‘ & grabbing the same old bottle of whiskey.
It limits the diversity & scope of Irish Whiskey.
I believe it damages the category & will inhibit other players &
I think it reflects badly on Ireland’s reputation as a welcoming place.
This self appointed ‘community’ of commentators do not speak for me – and I reject their rather narrow & limited outlook of what Irish Whiskey should be.
I’m for an open, innovative & expanding Irish Whiskey category.
What are you for?