Bacardi, The Hidden War, Hernando Calvo Ospina.

Every brand has to have a good story – but I’m not sure the one told in the pages of this compelling book will feature on the back of Bacardi labels.

Bacardi the book c/othewhiskeynut

Essentially it’s a well documented exposé of the Bacardi family’s consistent attempts – ever since the Cuban revolution of 1959 – to undermine, weaken & generally destabilise the Cuban regime.

A lot of it can be put down to big multinationals protecting their profits over and above any rules individual states may have.

Bacardi the rum c/othewhiskeynut

Some could be political ideology.

But it doesn’t particularly paint a pretty picture.

Events took a turn in 1993 when Pernod Ricard entered a joint venture with Cuban company Havana Rum & Liquors to produce & market the Havana Club range of Cuban rums – to great success.

Havana Club rum c/othewhiskeynut

Bacardi have consistently challenged the right of Pernod Ricard to do so.

Bacardi often drape their advertising in Cuban imagery – despite the rums not being made in the country – & there have been claims to say this is misleading & manipulative.

Cuban rum authenticity c/othewhiskeynut

In these times when ‘transparency’ & ‘honesty’ are attributes to be exalted in the spirits world – I’d suggest pouring your preferred tipple & sitting down to read this riveting book.

It may not change the flavour of that tipple – but it might colour the experience.

Sláinte

One thought on “Bacardi, The Hidden War, Hernando Calvo Ospina.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s