Plain Packaging, Branding & Celebrity Spirits

For health reasons Plain Packaging is now enforced for tobacco products in Ireland & it could well follow for alcohol.

Plain packaging c/oPackagingNews

A recent report highlighted the issues involved – from the brands position – but It did set me wondering.

I drink whiskey to enjoy the taste.

Fancy packaging, back stories & celebrity endorsements may enhance the experience – but the liquid inside the bottle & how my palate perceives it is paramount.

As I’m currently judging this years Irish Whiskey Awards I note all the samples come in plain packaging – albeit without the health warnings.

Blind whiskey judging c/othewhiskeynut

This is to strip out any bias – conscious or unconscious – towards particular brands or distilleries & lets the whiskey speak for itself.

Branding clearly works. It’s why companies spend vast amounts of money establishing a ‘relationship’ with the customer.

Celebrity endorsements are an extension of that process & are part of the cultural fabric today.

McGregor c/oProperTwelve

From Conor McGregor to Graeme McDowell – note the different reception shown to both – George Clooney to Rita Ora – celebrities boost sales.

Prospero Tequila c/oSpiritsBusiness

Whiskey bloggers also court celebrity status promoting merchandise & image over and above actual content.

Love it or loath it – branding abounds.

Whether your whiskey comes in Plain Packaging or not, is promoted by a superstar or just recommended by a popular blogger or not, rest assured the whiskey flavour remains the same.

How your palate experiences & interprets that flavour is unique to you.

Whiskey in a Tuath glass c/othewhiskeynut

Pour yourself a measure & let the whiskey do the talking.

Sláinte

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