MUP – Minimum Unit Pricing of Alcohol became a ‘thing’ in Ireland on 4th January 2022.
Pegged at 10 cent per gram of alcohol it has effectively wiped out the sub €20 bottle of spirits I enjoyed reviewing.
Photographing the shelves of Lidl & Aldi beforehand – all stores have to comply – displays a range going from €14.49 for Samuel Joe’s & Western Gold Bourbon to €20 for Bushmills & Jameson Original.
Afterwards all these offerings are at the new minimum price of €22.09.
How the market for those previously sub €20 brands will fare out is hard to predict – I did however purchase a few before the price increase – as is the impact of MUP pricing in reducing the harmful effects of excess alcohol on Irish society.
One thing’s for certain though – The Time’s They Are A Changin’ 🎶
All images authors own.
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