I always find it fascinating looking back into the history of Irish Whiskey.
This 1983 publication on Old Bushmills catalogues the rich tapestry of the distillery through it’s folklore, scenery, politics, changing fortunes, characters & calamities.
The book clearly displays there’s a lot more to simply enjoying the glass of whiskey in front of you – there’s always a whole back story.
Illustrated with many photographs & tales of the people involved – both from the boardroom as well as the distillery floor – Spirit Of The Age is a testament to the longevity of Irish Whiskey.
At the time of publication Old Bushmills was owned by Irish Distillers – but history is ongoing & Tequila makers Jose Cuervo are now in control.
Ironically one of Bushmills biggest sellers no longer bares it’s name – Proper Twelve has now overtaken the lead sales position Bushmills used to enjoy – and marks yet another chapter in the changing faces of Irish Whiskey.
I found this highly informative & entertaining publication through Libraries Ireland – well worth reading.
Long may Old Bushmills continue producing Irish Whiskey!
Old Bushmills website here.
Jose Cuervo buys Bushmills here.
Irish Distillers website here.
Proper Twelve sales growth here.