The proposed Bacardi takeover of Teeling Whiskey Distillery in Dublin marks the future global growth of Irish Whiskey.
No longer seen as a minor backwater of whiskey – Ireland is now poised to become a threat to the dominance of Scotch in the world of whiskey.
The monies, marketing & reach this requires is beyond what a relatively small Irish Distillery can cope with & abilities only a multinational player can provide.
I welcome this latest development as an inevitable consequence of the growing demand & attractiveness of Irish Whiskey.
I also welcome this development as it provides added competition to the almost monopolistic like presence Jameson has previously played in the category.
Jameson – it must be noted – has been owned by French based multinational Pernod-Ricard since 1988 & often appears to be above any form of criticism within Irish Whiskey circles.
Teeling’s takeover follows in the footsteps of Paddy’s going to US based multinational Sazerac, Tullamore to Scottish based Grants, Kilbeggan to Beam & later Japanese conglomerate Suntory, with Roe already owned by giant Diageo & Bushmills by tequila company Jose Cuervo.
You either want Irish Whiskey to be a growing global player – or to be a small, elitist & pricey backwater for a select band of aficionados.
I’m for playing globally.
All photos author’s own.
Business Post article on Teeling takeover here.
Spirits Business history of Jameson here.