Whiskey finished in an ever increasing array of fancy casks appears to be de rigueur right now – so it’s always refreshing to get back to basics with an ex-bourbon cask only Irish Whiskey.
Even if ex-bourbon maturation only became a ‘thing’ due to American Bourbon legislation which states new – or virgin – American oak casks must be used in the production of bourbon – resulting in all those once used casks being shipped to Ireland to be refilled to mature our whiskey.
Pegged at 10 cent per gram of alcohol it has effectively wiped out the sub €20 bottle of spirits I enjoyed reviewing.
Photographing the shelves of Lidl & Aldi beforehand – all stores have to comply – displays a range going from €14.49 for Samuel Joe’s & Western Gold Bourbon to €20 for Bushmills & Jameson Original.
Afterwards all these offerings are at the new minimum price of €22.09.
How the market for those previously sub €20 brands will fare out is hard to predict – I did however purchase a few before the price increase – as is the impact of MUP pricing in reducing the harmful effects of excess alcohol on Irish society.
One thing’s for certain though – The Time’s They Are A Changin’ 🎶