Tag Archives: Dingle

My Irish Whiskey Release of 2018

There really can only be one winner.

No whiskey release has captured the imagination – mass sales – and adoration of fans on one hand.

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Proper Whiskey fans post images on twitter on securing a bottle c/otwitter

With so much derision and negativity on the other.

It has completely divided the whiskey community.

I give you Proper Twelve Irish Whiskey.

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Proper Whiskey c/othewhiskeynut

I fully welcome the entry of a ‘celebrity’ into the Irish Whiskey market.

Scotland has Ewan McGregor & David Beckham, USA has Mathew McConaughey for whiskey, Lil Wayne for Rum & George Cluny for Tequila. Former World Cup Footballer Hidetoshi Nakata is involved with Sake in Japan – where the rise of it’s whisky industry is partially attributed to the film ‘Lost In Translation‘ starring Bill Murray – along with a TV drama called ‘Massan’ based on the lives of Masataka Taketsuru & his Scottish wife.

If anything – Irish Whiskey is late to this social media led personality trend – and I’d be more worried if there wasn’t an Irish celebrity wanting to get involved.

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Proper Whiskey fans stock up c/otwitter

Right from the beginning however – even before it’s release – I posted a piece with the headline ‘We need to talk about Conor’ and got the following response;

“No we don’t”

Kind of sets the tone for what followed when Proper Twelve was launched.

 “It’s barely legal”

Well at 3 years old it is legal.

Funny though – that issue never came up when punters were outbidding each other to get hold of ‘barely legal’ Dingle or Teeling whiskey when it was first released.

Then comes the condemnation.

“Heavily adulterated with caramel”

Yes there is added caramel – it says so on the label. Caramel is a legally allowed additive both within Irish Whiskey and Scottish Whisky. The same criticism can be levelled at virtually every Jameson product, Bushmill bottle, Johnnie Walker whisky and many others as they all contain caramel. Why single out one offender?

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Proper Whiskey fans post images of delivery trucks in NYC c/otwitter

Then you start to get to the heart of the matter.

“See, Bono’s doing it right….he’s supporting the build of an ACTUAL distillery!”

Since when did you need a distillery to build a brand?

The Spot whiskeys started out from a grocers. So too did the best selling Johnnie Walker. Many a big brand of today began as non distillery producers – it’s a well trodden path.

And then you get plain old bias.

“I have no intention of ever trying it.”

Which is probably just as well – as blogger after blogger lined up to do a hatchet job on the liquid. The best described the whiskey as;

 “Toilet cleaner”

Really?

Now in all probability Proper Twelve was distilled at Bushmills for the malt content and Midleton for the grain. There is no law in either Irish or Scottish rules stating you must name the distillery which made the blend.

So effectively the same teams that make all Bushmills product – from the White Bush blend to the lauded 21 Year Old Single Malt – as well as the folks that make all the Jameson, Powers, Paddy’s & Midleton products have somehow dropped their standards to allow ‘toilet cleaner’ to be made in their stills, stored in their barrels and blended in their tanks?

I don’t think so.

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Proper Whiskey CEO checking stocks c/oinstagram

What I found on tasting was a very easy going, approachable blend with a slight charred cask influence and a hint of spice.

It sits very well among the other Irish whiskey blends out there.

But then what is getting people irate – from what I can see – is not really the whiskey – it’s the man behind it – Conor McGregor.

The idea that a somewhat colourful & controversial kid from Crumlin can just swan in with his millions and release a whiskey that has the whole world talking – buying – and drinking – is obviously too much to bear .

It upsets the cosy consensus that assumed ‘premiumisation’ was the way to go – or that ‘transparency’ is key.

For a whiskey that sold out 6 months worth of stock within a matter of weeks – I think it just proved there was a vast untapped market out there waiting to be filled. It’s a marketing master stroke and something of a social media phenomenon.

But of course – when all else fails – slag off the customer.

“There are just enough rednecks and hooligans out there that will actually make this crap a success.”

I find it ironic that those who criticize Mr McGregor the loudest seem to descend to his level of pre-fight ritual lambasting.

Which is a pity.

As Mr McGregor and his Proper Twelve brand have just pulled off a massive publicity stunt that is getting Irish Whiskey instant worldwide recognition and potential sales far beyond anything that has gone before.

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Success to Proper No Twelve! c/othewhiskeynut

It is without doubt my Irish Whiskey of the year 2018.

Sláinte

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All quotes in italics are from social media posts by various whiskey fans. They are by no means the only ones. I have chosen the milder variety.

 

 

 

 

 

 

 

 

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Dingle Single Malt, Port And Bourbon Cask, 46.5%

There are so many new expressions bursting forth from the renaissance of Irish whiskey it’s hard to keep up.

Popping down to my local SuperValu store to do a bit of essentials shopping – milk & bread in my case – I always scan the spirits shelves to see whats new.

The Dingle Single Malt has arrived!

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Dingle Single Malt c/othewhiskeynut

I chat to the off-licence manager who informs me it’s a SuperValu exclusive. Each shop has had their allocation & there won’t be any more coming. I seem to remember she said this store received 7 bottles – and a couple have gone already.

Mmmm…..   Decision time.

Now Dingle Distillery is seen as the cream of the crop of the new Irish whiskey scene. It’s releases are always highly sought after & well received. Before their first release you were invited to put your name into a draw to be chosen for an opportunity to purchase their 3 year old single malt for a three figure sum. Lots of people did.

I chose not to.

I saw it as plain marketeering to inflate the price & generate an air of exclusivity & premiumisation – which is all the rage right now.

Those same bottles sold out and are now collectables fetching even higher prices.

I’m not into whiskey for investment options or to build a collection. I’m in it to drink it – and when I got round to tasting some of those first editions at 46% and cask strength – I found them rather spirity & fiery – as would befit a young malt – but not possessed of any characteristics that would stand out in the crowd.

I’m glad I resisted.

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The mission statement. c/othewhiskeynut

But at a recent blind tasting a certain Single Pot Still got my top marks for being ‘different’ – such was the sum totality of my tasting notes as it became a ‘speed tasting’ exercise. You sniff, sample, score & move on. First impression count. This particular single pot still happened to be from Dingle Distillery & happened to have been double casked in bourbon and Pedro Ximenez barrels.

My thought processes were churning.

Now this Dingle Single Malt also happens to be double casked. Bourbon and Port it says on the label. So that immediately appeals to my palate – if I don’t purchase it now it will all be gone & I’ll never get to taste it – the wife is in Brazil so she’ll not have a go at me for buying yet more whiskey – and on and on.

I also like the fact it’s available in your local SuperValu store – much more egalitarian – although on a first come first served basis – and even if the price is a bit steep at 78 euro for a young single malt – sod it – buy it!

I wasn’t disappointed.

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Ruby red anyone? c/othewhiskeynut

The liquid inside the very attractively designed chunky bottle is almost ruby red.

The nose is quite soft & infused with the rich aromas of the port cask – gone is the fiery element of solo bourbon cask maturation.

The taste  – at least for an Irish single malt – is unusual & different – both qualities I like. The port influence seems to dominate giving a biscuity dryness to the proceedings.

That lovely dryness further develops in the mouth – not dis-similar to a good rye – which leaves some subtle spiciness & long lasting tingles on the finish.

Wonderful!

Now this is very much my initial reaction. I will have time to allow this bottle to grow on me – as well as some friend – over the next few months – but this Dingle certainly ticks all the right boxes for me!

Sláinte.

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