Tag Archives: George Clooney

Casamigos Reposado Tequila, 40%

Bumping into George Clooney in Dungarvan was a bit of a novelty – well – his tequila at least.

Casamigos courtesy CelticWhiskeyShop

The tequila market in Ireland is dominated by a few global players with links to Irish Whiskey Distilleries.

Jose Cuervo is part of Proximo who do Bushmills & Olmeca is owned by Pernod-Ricard who do Jameson.

El Jimador – part of Brown-Forman who do Slane Whiskey – also get a look in & more rarely 1800 – also Proximo – & Don Julio – part of Diageo linked with Roe & Co – appear.

Casamigos is therefore a newcomer to the scene.

George Clooney courtesy BBC website

Originally founded in 2013 by George Clooney & friends, the brand benefitted hugely from his celebrity status attracting a lot of interest. Diageo bought the brand in 2017 and are capitalising on that celebrity link by promoting Casamigos worldwide.

The Old Bank courtesy Facebook

The Old Bank in Dungarvan have an extensive array of spirits on offer – Casamigos quickly stood out for me.

Reposado – rested in American Oak for 7 months – was my choice for this 100% Blue Agave Tequila.

Displaying a dark straw colour in the glass Casamigos Reposado enticed with rich, earthy agave notes & an additional heavy dark sweetness.

Silky smooth on the palate with more of that butterscotch like sweetness.

The signature peppery agave spice shone through on the finish with those butterscotch notes taking me back to childhood days making bowls of Instant Whip Butterscotch flavoured dessert.

Instant Whip courtesy Chronicle Live

Wasn’t expecting that in a tequila!

Good auld George – expanding the tequila scene in Ireland with some gorgeous memory inducing flavours!

Sláinte

Tattoos & Tequila, Vince Hill & Mike Sagar & the timing of celebrity spirits.

The attraction of hell raising rockers & torrid tabloid tales of their exploits appears to be undiminished.

A new mini-series ‘Pam & Tommy’ explores the infamous ‘sex tape’ of former Baywatch star Pamela Anderson & Mötley Crüe drummer Tommy Lee.

Vince Neal is Mötley Crüe’s singer & in this 2010 book his antics, controversies & scandals are laid bare from his personal perspective.

The book coincided with his tequila launch – Tres Rios – as well as a solo tour.

Fast forward to 2022 & despite the enduring gossip around all things Mötley – Vince dead? – and a boom in celebrity tequila brands with George Clooney, Dwayne The ‘Rock’ Hudson & Kendall Jenner all selling loads – I can’t help thinking Vince was a bit premature with the launch.

Tres Rios appears to be out of production!

Sláinte

Plain Packaging, Branding & Celebrity Spirits

For health reasons Plain Packaging is now enforced for tobacco products in Ireland & it could well follow for alcohol.

Plain packaging c/oPackagingNews

A recent report highlighted the issues involved – from the brands position – but It did set me wondering.

I drink whiskey to enjoy the taste.

Fancy packaging, back stories & celebrity endorsements may enhance the experience – but the liquid inside the bottle & how my palate perceives it is paramount.

As I’m currently judging this years Irish Whiskey Awards I note all the samples come in plain packaging – albeit without the health warnings.

Blind whiskey judging c/othewhiskeynut

This is to strip out any bias – conscious or unconscious – towards particular brands or distilleries & lets the whiskey speak for itself.

Branding clearly works. It’s why companies spend vast amounts of money establishing a ‘relationship’ with the customer.

Celebrity endorsements are an extension of that process & are part of the cultural fabric today.

McGregor c/oProperTwelve

From Conor McGregor to Graeme McDowell – note the different reception shown to both – George Clooney to Rita Ora – celebrities boost sales.

Prospero Tequila c/oSpiritsBusiness

Whiskey bloggers also court celebrity status promoting merchandise & image over and above actual content.

Love it or loath it – branding abounds.

Whether your whiskey comes in Plain Packaging or not, is promoted by a superstar or just recommended by a popular blogger or not, rest assured the whiskey flavour remains the same.

How your palate experiences & interprets that flavour is unique to you.

Whiskey in a Tuath glass c/othewhiskeynut

Pour yourself a measure & let the whiskey do the talking.

Sláinte