Tag Archives: Globalisation

Irish Whiskey is growing up – Musings on Bacardi’s proposed takeover of Teeling

The proposed Bacardi takeover of Teeling Whiskey Distillery in Dublin marks the future global growth of Irish Whiskey.

No longer seen as a minor backwater of whiskey – Ireland is now poised to become a threat to the dominance of Scotch in the world of whiskey.

The monies, marketing & reach this requires is beyond what a relatively small Irish Distillery can cope with & abilities only a multinational player can provide.

I welcome this latest development as an inevitable consequence of the growing demand & attractiveness of Irish Whiskey.

I also welcome this development as it provides added competition to the almost monopolistic like presence Jameson has previously played in the category.

Jameson – it must be noted – has been owned by French based multinational Pernod-Ricard since 1988 & often appears to be above any form of criticism within Irish Whiskey circles.

Teeling’s takeover follows in the footsteps of Paddy’s going to US based multinational Sazerac, Tullamore to Scottish based Grants, Kilbeggan to Beam & later Japanese conglomerate Suntory, with Roe already owned by giant Diageo & Bushmills by tequila company Jose Cuervo.

You either want Irish Whiskey to be a growing global player – or to be a small, elitist & pricey backwater for a select band of aficionados.

I’m for playing globally.

Sláinte

All photos author’s own.

Business Post article on Teeling takeover here.

Spirits Business history of Jameson here.

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Cockland Gold, Blend, 38.1%

Despite the comic name – this is a genuine whisky from Brazil.

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Brazilian whisky in an Irish glass. c/othewhiskeynut

It can be read as a cheap wordplay on ‘Escócsia’  – the Portuguse for Scotland.

Or perhaps a wry dig – depending on your point of view – regarding the latest incumbent of 10 Downing St & Brexit affairs.

Scottish whisky is so dependent on export sales that when Brazil sneezed due to an economic downturn – Scotch sales worldwide dipped.

Cockland – like many similar products – probably contains Scottish whisky in it’s makeup – along with locally produced spirits.

There wasn’t too many surprises when I cracked this one open.

The golden colour is resplendent of added caramel – noted on the back label.

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Enough information? c/othewhiskeynut

A soft caramel nose with a hint of butterscotch malt.

A smooth, easy, light – even honeyed palate – slipped down gently with a slowly growing pleasant heat.

The roll out of Brexit has more depth & complexity to it than Cockland Whisky – although both display the interconnectivity of the globalisation of trade within their make up.

And whilst I can enjoy the gentle heat at the end of Cockland – I’m not sure if the finale of Brexit will be as delightful.

Sláinte

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