Tag Archives: Irish Cream Liqueur

Moore’s Irish Whiskey, 40% & Moore’s Irish Cream Liqueur, 17%

The growing sales & popularity of Irish Whiskey continues to attract new entrants into the category.

Lockdown Brands – you can guess when they were formed – recently released their Moore’s range of spirits.

Moore’s miniatures c/othewhiskeynut

Launched without fanfare or fuss – I picked a miniature pack up in the excellent Celtic Whiskey Shop on my sojourn to Wetherspoons new Keavin’s Port Hotel in Dublin.

Moore’s Whiskey c/othewhiskeynut

Moore’s Irish Whiskey sports a proud stag on the label – with little else over and above the legal requirements.

There’s a sweet sherried depth to the nose, the usual caramel flavours & a bit of a spirity kick.

Smooth, honeyed & mouth coating, the palate gently hugs in an warming embrace.

An engaging dry tingling fades slowly away on the finish.

With ever more esoteric cask finishes & proclamations of provenance – the stripped back simplicity & no nonsense approach of Moore’s is refreshing.

Moore’s Cream Liqueur c/othewhiskeynut

Mariah Carey dominates social media with her Black Irish liqueur – but Moore’s Irish Cream Liqueur faces no legal dispute – as far as I know – and is currently available to purchase in Ireland.

Rather than sporting a golden mermaid look, Moore’s is adorned with a humble grazing cow – the source of the Irish cream used.

In the glass Moore’s Irish Cream Liqueur has the appearance & consistency of rich full-fat milk about it.

Only on nosing & tasting does a whisper of whiskey make it’s presence felt over the rich creaminess & melted milk chocolate experience.

An Irish Wolfhound graces Moore’s Irish Gin – but never having acquired an appreciation of this juniper led category – I’ll leave it to others for appraisal.

Overall I’m somewhat attracted to the laid back & simple approach offered by Moore’s.

There’s a traditional appeal to the honeyed blend style of whiskey.

The brand also puts Co Laois on the spirits map.

Best wishes to Moore Drinks & Lockdown Brands in their new venture.

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That S*it Will Never Sell! David Gluckman

As much passion, creativity & hard work goes into building a brand that sells big – Baileys – as to one that doesn’t – Kenya Cane anyone?

This attractively presented book delves into the often hidden world of a drinks & brand innovator.

Front c/othewhiskeynut

Clearly the author relished his work. Passion shines through in the pages of this highly entertaining & engaging publication.

In my travels I’ve fortunately encountered some of the brands featured – the aforementioned Baileys – to it’s lesser known Baileys The Whiskey.

Bailey’s The Whiskey c/othewhiskeynut

And there were a few others I’d have been tempted to try – Stubbs White Rum?

When branding is often more about perception than product, the author stresses the liquid must always match the narrative.

Back c/othewhiskeynut

I’ve pictured the book with Proper Twelve. It’s been a runaway success that many scoffed. The whiskey inside is every bit as good as the story.

Sláinte