No longer listed on the Nikka Whisky website, this blend offered up soft caramel notes with hints of malty depth. A sweet fruity palate with an attractive drying bite on the finish – suggestive of some peat influence.
An attractive easy style of whisky with a touch of character.
Nikka All Malt, 40%
I’ve encountered this unusually packaged & delightful blended malt before – so how will it fare on a 2nd outing?
Hints of old leather on the nose. Soft & smooth palate dries out with a prickly kick on the rear.
Not as fresh as I remembered. Could it be my memory? – Or a fading bottle?
Nikka Super Old Rare, 43%
The bottle design enticed me, but the price – when available – deterred, so this sample is a compromise.
More leathery notes on the nose. Rich & warm palate. Definitely a more pronounced peat hit on the finish with this one!
Without a doubt Super Old Rare won out in this trio.
The freshness of the Blended also impressed – but I was a little deflated by All Malt.
All 3 are well put together & showcase the Japanese blending prowess – even if none of them comply with the latest Japanese Whisky Rules.
But then that’s never been an issue with me – it’s the taste that counts.
I’m happy to keep on drinking Nikka Whisky with this enjoyable trio!
If anything – Irish Whiskey is late to this social media led personality trend – and I’d be more worried if there wasn’t an Irish celebrity wanting to get involved.
Right from the beginning however – even before it’s release – I posted a piece with the headline ‘We need to talk about Conor’ and got the following response;
“No we don’t”
Kind of sets the tone for what followed when Proper Twelve was launched.
“It’s barely legal”
Well at 3 years old it is legal.
Funny though – that issue never came up when punters were outbidding each other to get hold of ‘barely legal’ Dingle or Teeling whiskey when it was first released.
Then comes the condemnation.
“Heavily adulterated with caramel”
Yes there is added caramel – it says so on the label. Caramel is a legally allowed additive both within Irish Whiskey and Scottish Whisky. The same criticism can be levelled at virtually every Jameson product, Bushmill bottle, Johnnie Walker whisky and many others as they all contain caramel. Why single out one offender?
Then you start to get to the heart of the matter.
“See, Bono’s doing it right….he’s supporting the build of an ACTUAL distillery!”
Since when did you need a distillery to build a brand?
The Spot whiskeys started out from a grocers. So too did the best selling Johnnie Walker. Many a big brand of today began as non distillery producers – it’s a well trodden path.
And then you get plain old bias.
“I have no intention of ever trying it.”
Which is probably just as well – as blogger after blogger lined up to do a hatchet job on the liquid. The best described the whiskey as;
Now in all probability Proper Twelve was distilled at Bushmills for the malt content and Midleton for the grain. There is no law in either Irish or Scottish rules stating you must name the distillery which made the blend.
So effectively the same teams that make all Bushmills product – from the White Bush blend to the lauded 21 Year Old Single Malt – as well as the folks that make all the Jameson, Powers, Paddy’s & Midleton products have somehow dropped their standards to allow ‘toilet cleaner’ to be made in their stills, stored in their barrels and blended in their tanks?
I don’t think so.
What I found on tasting was a very easy going, approachable blend with a slight charred cask influence and a hint of spice.
It sits very well among the other Irish whiskey blends out there.
But then what is getting people irate – from what I can see – is not really the whiskey – it’s the man behind it – Conor McGregor.
The idea that a somewhat colourful & controversial kid from Crumlin can just swan in with his millions and release a whiskey that has the whole world talking – buying – and drinking – is obviously too much to bear .
It upsets the cosy consensus that assumed ‘premiumisation’ was the way to go – or that ‘transparency’ is key.
For a whiskey that sold out 6 months worth of stock within a matter of weeks – I think it just proved there was a vast untapped market out there waiting to be filled. It’s a marketing master stroke and something of a social media phenomenon.
But of course – when all else fails – slag off the customer.
“There are just enough rednecks and hooligans out there that will actually make this crap a success.”
I find it ironic that those who criticize Mr McGregor the loudest seem to descend to his level of pre-fight ritual lambasting.
Which is a pity.
As Mr McGregor and his Proper Twelve brand have just pulled off a massive publicity stunt that is getting Irish Whiskey instant worldwide recognition and potential sales far beyond anything that has gone before.
It is without doubt my Irish Whiskey of the year 2018.
All quotes in italics are from social media posts by various whiskey fans. They are by no means the only ones. I have chosen the milder variety.
The fastest growing whisky making countries in the world do not include Scotland.
They do include Ireland, Japan and Canada.
So Scotch Whisky chooses to attack these countries in a series of articles and posts across various media platforms.
The common thread in all these articles revolves around the fact these countries manufacture and market their own whiskies in a manner not compliant with Scottish Whisky Association (SWA) rules.
Now I don’t know about you – but I must have missed the meeting when it was decided SWA rules applied worldwide. It shows a complete lack of respect for those countries indigenous rules, customs and practices.
The fact customers are seeking out those countries whisky products obviously means it has nothing to do with the rules – it must be something else.
Whisky from it’s very inception has never been about the rules.
Whisky has a long tradition and rich historical vein of tales involving illicit poitin & moonshine distillation, smugglers avoiding the gaugers on Highland trails and bootlegging during prohibition to name a few. It’s in the very DNA of what whisky is and has shaped the development of the spirit to this day.
Perhaps it’s about the taste?
Perhaps Scotch’s strict adherence to the rules comes at the expense of new and exciting tastes?
Perhaps those customers boosting non-Scotch making expression sales are seeking out those new tastes and the rules are not as important as they are made out to be?
I don’t believe 95% of what is on the label, and I don’t care much about the 5% I do believe. How does it taste and how much does it cost…those two questions make up the simple matrix that is my buying/drinking decision process.