This attractively presented book delves into the often hidden world of a drinks & brand innovator.
Clearly the author relished his work. Passion shines through in the pages of this highly entertaining & engaging publication.
In my travels I’ve fortunately encountered some of the brands featured – the aforementioned Baileys – to it’s lesser known Baileys The Whiskey.
And there were a few others I’d have been tempted to try – Stubbs White Rum?
When branding is often more about perception than product, the author stresses the liquid must always match the narrative.
I’ve pictured the book with Proper Twelve. It’s been a runaway success that many scoffed. The whiskey inside is every bit as good as the story.