Tag Archives: Liberte Rum

Lidl, Minimum Unit Pricing Of Alcohol & Queen Margot 3 Year Old Scotch, 40%

I’ve been taking an interest into how the lower price range of spirits have reacted to the Minimum Unit Pricing Of Alcohol – MUP.

Previously having featured blogs of both whiskey & rum for sub €20 – and really enjoying a few of them too – MUP wiped all that out to a standard €22.09 for 700ml at 40%.

Now there’s been stories of beer being brewed to a lower ABV to keep to a certain price point. This isn’t an option for spirits with legally enforced alcohol strengths.

Which leaves bottle sizes.

Lidl were ahead of the pack offering their tasty Liberté Rum, Captain Cook Spiced Rum & Rachmaninoff Vodka in 500ml versions to keep prices low.

Buying & consuming less alcohol is one of the stated aims of MUP. Lidl appear to be facilitating this.

Personally I’m all in favour of smaller bottles.

As a blogger I enjoy tasting far & wide. Smaller pack sizes allows a bigger variety for a smaller outlay.

Environmentally it’s a bit of a no no.

Smaller containers means more of them, more packaging, increased costs & ultimately – more waste.

Having said that – when Queen Margot 3yo Scotch appeared in 350ml for just over €11 – I thought I’d give it another spin!

I admire the no nonsense, utilitarian approach & unpretentiousness of this whisky.

There’s a caramel rich nose with a spirity sensation.

Smooth palate, quite rich with hints of warm woodiness.

Suggestions of tannic prickly spice on the rear slowly fading away.

Queen Margot is a perfectly presentable easy drinking dram of a whisky. No rough edges, the usual whisky flavours with an alcoholic warmth too.

If only more brands offered 350ml alternatives I’d probably be inclined to purchase them.

Would you agree?

Sláinte

All photos authors own.

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With the spirits industry embracing premium – I’m enjoying budget!

I used to have a bottle ceiling price of 100 – euro or sterling – but with escalating costs & criticism of rising bottle prices I’m revising that down to 50.

Rather than simply moan about the situation – I’ll take action.

At first you might think my choices would be limited – but when you begin to look – there’s a surprising amount of highly entertaining & enjoyable spirits to be had.

In the sub €20 white rum category I found surprising variety. Liberté from Lidl won out here. Press on the highlighted links to be diverted to my reviews.

Dunnes do a highly engaging sub €20 whisky by the name of JG Kinsey.

Single Pot Still c/oTTB/Colasonline

All of Royal Oak Distillery’s output – blend, single grain, single malt & single pot still – is below €50 & thoroughly decent they are too.

However – most of the above attract little attention & appear to be looked down on by the blogging community.

Budget doesn’t mean a lack of taste, flair or character. It might mean a lack of bragging rights & exclusivity and it certainly involves a degree of exploration to find the one that suits your palate – which is part of the fun.

But looking down on such offerings & the folks that drink them is nothing but snobbery – which is never attractive.

To me this is evident in the almost total rejection of Conor McGregor’s Proper Twelve brand within Ireland – despite it becoming the 4th biggest selling Irish Whiskey in the world after only a few years.

It’s also behind the lack of reviews for the correctly labelled Kyasuku World Whisky.

For €30 you get an attractively presented Mizunara casked whisky blended & matured in Japan.

Only fools would turn their noses up at such an opportunity given the clamour over inflated prices for similar product.

The companies – as far as my basic economics goes – are after all doing what they’re meant to – boosting profits for the shareholders.

And no – I won’t be missing out on high end stuff.

There’s been a positive explosion of on-line tastings, bottle swaps & exchanges, clubs & societies as well as good old fashioned pubs & whiskey shows where opportunities arise to taste the delights – or disappointments – beyond reach.

My nearly 120 bottle selection is always open for exchange – Irish based only – so get in touch to try out something new.

For me, tasting & exploring is far more important than owning.

Sláinte

All images authors own unless stated.