It’s World Baijiu Day on August 9th.
My journey to baijiu took a long road.
The first steps were probably progressing from large volume generic lager to flavoursome craft beers – then moving beyond easily available whiskey to seek out new & unusual styles & tastes.
Along the way fellow imbibers gave recommendations. Like a young couple from China suggested at an AllTech Craft Brew Fair a few years ago.
Impressed they had travelled to Dublin to explore our whiskey – they in return suggested I explore their spirit – baijiu.

My chance came at a following AllTech Fair. Kweichow had a stall.
Very sleek,
Very classy,
Very professional.
I can’t say their ‘Feitian’ Moutai blew me away at the time – although certainly intriguing. The cost meanwhile at around €220 was a bit of a barrier & didn’t elicit further investigation.
For a spirit that’s the most consumed in the world – there had to be other offerings.
Asia Market in Dublin sold a handy 100ml bottle of baijiu at an affordable price – so I went for it.

JXB S100 proved suitably entertaining – so I moved up to the next option – Kweichow Moutai Prince.
At €55 for 500ml – it’s not exactly cheap – but it comes with an impressive back story of heritage, culture and an astounding sales record. Oh – I’ve also paid more for whiskey.

The packaging is very attractive – a garish outer box complete with a stylish ceramic bottle.
When poured the liquid is clear & colourless with thick oily legs.
It’s immediately apparent Kweichow Prince has a far more distinctively aromatic appeal. There’s a hint of sweetness & a strong savoury note going on too. Certainly in marked contrast to the whiskeys I enjoy.
The palate is pleasingly smooth with a wholesome mouthfeel. More of those vegetal savoury notes come through. I found them quite pronounced, earthy & possessing an unusual solidity to them.

Very entertaining.
The 53% ABV added a prickliness on the rear – which didn’t detract from those bold flavours dancing away on the long finish.

I’m pleased my spirit of adventure has taken me on this journey of discovery.
Wherever you are.
Happy World Baijiu Day!