The Irish Whiskey industry is experiencing an unprecedented rise in sales.
Irish Whiskey is the fastest growing spirits sector in the World – prompting a rush of new entrants, new distilleries, new players and above all else – new Irish Whiskey bottles & brands to sample.
Things have never been so good.
Yet reading an article entitled ‘The Trouble With Irish Whiskey’ here – it would seem the author is in a parallel universe.
Within the first few paragraphs he suggests Irish Whiskey adopt wholesale Scotch Whiskey Rules.
ARE YOU COMPLETELY BONKERS!!!!!!!!!!!
The whole point of Irish Whiskey is that it is NOT SCOTCH!
But no – this writer would throw away the rich creamy delights of single pot still Irish Whiskey with it’s delightful spicy notes as in the marvelous Dingle Single Pot Still.
Down the drain would go the earthy savouriness & rich history of poitins such as Galway’s Micil Poitin.
And the wonderful reintroduction of Irish Rye as experienced by lucky drinkers at the vibrant Whiskey Live Dublin who managed to sample the stunning single cask 6 year old rye pot still that Kilbeggan Distillery happened to have ‘under the counter’ would never see the light of day.
Because all these superb whiskeys are not allowed under Scotch rules!
The joy of whiskey – for me at least – is experiencing new tastes, new flavours and new styles. I’d also suggest a growing number of consumers deliberately seek out Irish Whiskey for that same reason – because it is NOT SCOTCH.
But the biggest clanger of the whole article is down to one statement.
‘accurately and clearly naming the distillery on bottles of Irish Single Malt Whiskey. Like they have to in Scotland.‘
Now for a piece that has headlines stating;
‘Creating an honest sector‘ and ‘Misinformation and inaccuracies‘
this is simply breath taking.
THERE IS NO SUCH RULE!!!!!!
Section 9 of the Scottish Whiskey Rules here deals with ‘Names of distilleries and distillers etc.’
I must have read it a dozen times looking for the ‘you must name the distillery’ rule – but to no avail.
I wrote to the Scottish Whiskey Association on the subject and got the following reply.
‘ Scotch Whisky Rules do not require the distillery name to be stated on labelling.’
Lecturing the Irish Whiskey industry on it’s misdemeanors based on a lie – or rather ‘Misinformation and inaccuracies‘ isn’t exactly a great start now is it?
There is an Irish word for such occasions which my father in law often used.
Look it up.
Because when you are experiencing the biggest boom Irish whiskey has witnessed for decades, creating an exhilarating buzz AND producing absolutely stunning new whiskey releases – the trouble with Irish Whiskey is letting such omadhauns have a platform in the first place.