And now for something completely different.
Rio, Copacabana, Carnival, The Girl From Ipanema,
Yes, that’s right, whisky.
Brazil is a big whisky drinking country. Not only was it once the 5th biggest export nation for Scottish whisky – it also produces it’s own versions.
After a recent economic crash in Brazil, Scottish Whiskey profits worldwide experienced a dip. You can read all about it in a Scottish Whisky Exports Review here.
Now a significant amount of that export order takes the shape of ‘bulk exports’. Simply put, this is tank loads of Scotch sent abroad where it is decanted, blended, bottled & labelled for the domestic market.
Often this process takes the form of added caramel, added spirits locally produced – referred to as ‘ethyl alcohol’ in a wonderfully informative report with the snappy title ‘Chemical Composition Of Whiskies Produced In Brazil Compared To International Products’ available here – and watered down to the legal minimum of 38%.
As my better half recently visited Brazil, my natural curiosity and intrigue to taste some of this ‘nacionais’ whisky was an opportunity too good to miss – so some bottles made it back to Ireland.
Now calling your whisky ‘Wall Street’ – and coupled with a bourbon looking bottle – sends out messages that run counter to the ‘Maltes Escoceses’ on the label. But this is no fake or phony whisky – this is an official Pernod Ricard Brazil bottle. So could there be some Glenlivet, Scapa or Aberlour in this blend?
The back label is also interesting. It lists a lot of information you don’t normally see on Scottish or Irish labels – ‘corante INS150A’ for example – and if you don’t trust the label – why should you trust the one on Glenlivet, Scapa or Aberlour? It’s the same company after all.
So what does it taste like?
Well my first problem was getting round the tamper proof bottle top. I’ve not encountered this device before and found it infuriating. Unusual methods were resorted to to get a decent pour!
Finally getting the whisky in a glass allowed me to inhale a cloying sweetness combined with a gentle grainy element.
The taste was surprisingly soft – I had been given dire warnings from an amusing vlog below – smooth & yes, sweet. No real strong flavours or character. Reminds me of a more gentle single grain. No sign of malt in this.
The finish was about the only ‘joy’ in this whisky as a pleasant softly warming burn on the palate hinted to the origins of this drink.
Overall it is an inoffensive, approachable easy drinking tipple that lacks any real bite, spirit or flavour that would grab my attention. The added caramel & ethyl alcohol have stripped the ‘Maltes Escoceses’ of any inherent character. It would make an excellent base for cocktails, adding coke, lemonade or ginger & lime to give it a bit more zing.
Having said that – as the average weekly income in Brazil is only about 135 euros – paying 10 euro for Wall Street as opposed to 23 for Jameson & Johnnie Walker Red – or even 91 for Glemnorangie Original – would soon concentrate your mind.
Ye takes yer money & ye makes yer choices.
I’m glad I chose Wall Street – if only to taste what other blogs shy away from.
My thanks to Iris for sourcing this whisky.
It has come to my attention there is a Wall Street Whisky in Vietnam of similar style to the Brazilian one. Diageo seem to own the Vietnam one according to a blog here.