One of the last bars I entered before the COVID19 shutdown was Garavan’s in Galway.
There on the shelves was an old acquaintance of mine – Michael Collins Whiskey.
Michael Collins is an iconic figure in Irish history. To name a whiskey brand after him celebrates that history.
When having a glass I not only enjoy the whiskey – I also wonder at the momentous changes Michael Collins witnessed – and eagerly participated in – a hundred years ago. There is a similarity to the current changes we are living through with the pandemic.
I ponder at the beauty and longevity of a brand too.
It can outlive changes in distilleries that supply the spirit.
It can overcome changes in ownership.
It can constantly change & adapt to the availability of casks – altering the blending ratios accordingly to produce the finished product.
Yet it’s still remains the same brand.
The Single Malt version before me was the old ‘baseball bat’ shaped bottle originally commissioned by Sidney Frank Importing Co. There is no age statement with this one.
It had a smooth honeyed maltiness to begin with. A characterful bite followed by a touch of dryness on the finish – perhaps reflecting a smidge of smokiness – which is more evident in the 10 Year Old Single Malt offering.
Sazerac now own the brand.
I eagerly await their reincarnation of Michael Collins Whiskey.
Just as I look forward to the end of the pandemic – and welcome in whatever changed reality exists in the future.
Long live the brand!