But living in the global village – I reach out for the biggest selling brand of whisky in the world.
Which I failed to get hold of.
So I give you the world’s 2nd biggest selling whisky in the world.
McDowell’s No 1 Reserve Whisky.
Selling an astronomical 25.5 million 9 litre cases 2016.
Johnnie Walker – the top selling Scotch – comes in at 17.4 million cases.
Jack Daniels – the top selling Bourbon – at 12.4 million.
Whilst Jameson – the top selling Irish – comes in at 6.2 million.
7 of the top 10 biggest sellers in the world are Indian whiskies.
Which considering they aren’t exactly household names in Europe is rather surprising. Especially when for the most part there are very familiar companies behind these brands.
So what does McDowell’s No 1 taste like?
To begin with the nose is rather soft & sweet grainy. None of that over powering added caramel hit I’ve experienced with other mass market blends.
In the mouth it’s also rather easy drinking. No strong flavours or notes. Just a gentle soft heat mixed in with a pleasant graininess & a slight chemically industrial note which doesn’t overwhelm the experience.
What flavour there is fades fast – but the warmth stays for a while.
I’ve had a few whiskies of this style from around the world.
Scotch is imported in bulk, blended with locally produced distillate made from easily available home grown grain/rice/molasses – which are all legally permitted in the country of origin – to make the final product, which is generally only sold in the country of manufacture.
McDowell’s No 1 stands out as one of the finest of these.
A friend kindly brought it back from Nigeria for me. Africa is a market Indian Whisky is expanding into. Which has led to action from the Scottish Whisky Association (SWA) which you can read about here.
Maybe I’m missing something though.
Isn’t Diageo a member of the SWA?
And a certain Scottish gentleman by the name of Mr Angus McDowell founded a company in India back in 1898 to service the needs of ex-pats stationed there?
The very company Diageo is now the majority share holder of?
On leaving The Dail Bar in my Galway Whiskey Trail adventure – I’d popped across the road from the pub and into another famous Galway institution – Charlie Byrne’s Bookshop.
Charlie’s is a cornacopia of culture and literature. Over the years I’ve picked up a few titles related to my poison of choice. One of them being the famous – or infamous depending on your point of view – Jim Murray’s ‘A Taste Of Irish Whiskey’ which has given me lots of source information regarding distilleries and brands – particularly the old Cooley brands I’ve been enjoying today.
Going into a book shop half cut probably has it’s risks – but on seeing ‘How To Cure A Hangover’ by Andrew Irving in the drinks section I couldn’t resist buying it considering I could be experiencing one next morning!
Back to the trail.
Tigh Neachtain’s occupies a prominent corner spot made all the more striking by the deep blue colour scheme and attractive murals outside. Inside it’s a warren of wooden nooks and crannies where you can loose yourself in conversation and craic. Most of the snugs were busily occupied by cheery customers when I visited so once more I happily found a spot by the bar.
Suitably situated to spy on the whiskey shelves I quickly spotted the Titanic. NOT the doomed ocean liner now – NOR the DiCaprio-Winslet love story either – but another discontinued Cooley expression for the Belfast Distilling Company.
But wait a minute – what’s that?
A rather tatty & worn whiskey bottle was retrieved from the shelves and placed on the counter for me to inspect. Bailey’s The Whiskey – I didn’t even realise they’d done a whiskey!
‘Don’t know much about it.’ proffered the bar tender,
‘Bailey’s did make a whiskey but pulled it at the last moment before the launch for some reason. There’s not much of it about now, but we have a bottle or two.’
Despite the higher price incurred by the rarity – and visions of a sickly sweet and creamy whiskey like a Bailey’s Original liqueur – I just had to give it a go.
Well yes it is sweet – but not overpoweringly so – and well within the taste experience of other whiskeys I’ve had. It’s also very smooth with a very satisfying whiskey rush.
Why Bailey’s binned this lovely tipple is beyond me. I did an internet search when I got home and found very little. The best I could find from the Irish Whiskey Society chat site is the following;
‘In 1997, the innovation team at Grand Metropolitan’s spirits division International Distillers and Vintners were about to extend the franchise of the “Baileys” Irish cream liqueur brand. The idea was to turn Baileys – a cream base containing among other things Irish whiskey – into an Irish whiskey base containing cream, chocolate, vanilla etc. The concept was revealed “exclusively” in the “Irish Independent” newspaper on 12th November 1977. A follow-up piece on 12th March 1988 confirmed that the product – now named as “Baileys. The Whiskey” was to be tested in the Dublin market prior to a wider rollout in Ireland and the UK. Before it could go much further however, “Baileys. The Whiskey” ran into a major obstacle in the shape of the Scotch Whisky Association and the European regulations on spirits drinks. The production method used to create “Baileys. The Whiskey” involved finishing the spirit in casks that had been infused with the key flavouring elements from the “Baileys Cream Liqueur” product. This technique was marginal in terms of its adherence to the EU regulations and while in normal times, the management of IDV would have fought its case these were not normal times. IDV’s parent Grand Met had just merged with Guinness PLC to create Diageo in December 1997 and IDV Managing Director John McGrath was in the Chairman’s seat at the SWA. When it became apparent to the wider business that Baileys were engaged in a whisky project that would push the legal boundaries of the EU whisky definition, there were some rapid and terse discussions. The industry was still absorbing the formation of a formidable new lead player in the shape of Diageo and any row with the SWA over what the Association would regard as a non-compliant product would embarrass John McGrath and potentially tarnish his SWA Chairmanship. The decision was taken quickly and effectively. “Baileys. The Whiskey” would be withdrawn with immediate effect. News of the brand’s demise does not appear to have entered the public domain and in the continuing turmoil that marked the integration of the Guinness and Grand Met businesses within Diageo, the project was quickly consigned to history. It is not certain how many bottles ever made it into the Irish licensed trade but it is likely that this is one of only a handful of bottles still in existence. The distinctive bottle departed from the “Baileys Liqueur” pack although the front label retained a family look with a bronzed landscape. In gold beneath this label is a specially composed ode to the spirit.’
Compass Box may not be the only whisky company to arouse the SWA rule book!
Unless anyone has any other theories as to the disappearance of Bailey’s The Whiskey – the above premise is all I can go on. Another site did suggest the team that put the whiskey together went on to form Castle Brands Clontarf brand.
Whatever the truth – this is a great dram.
I enjoyed it so much I ended up walking out of the pub without paying!
What else can I say? All apologies.
‘Down with this sort of thing!’ as Father Ted used to say.
Even in my inebriated state there is no excuse for such bad behaviour!
I’m glad to say Tigh Neachtain were very understanding when they contacted me.
After settling my debt I’ll even be allowed back in again!