Irish Whiskey in the US.

One aspect of the growth of Irish Whiskey is the proliferation of new brands hitting the shelves of American liquor stores.

Westmeath whiskey c/othewhiskeynut

Many will be familiar to drinkers in Ireland – Jameson, Bushmills & Kilbeggan – to name a few.

Others not – Kavanagh, Kilbrin & Wolfhound – for example.

Kilbrin floated my boat! c/othewhiskeynut

Generally the 2nd list are non distillery producers selecting sourced Irish Whiskey then labelling & marketing it under their own brand names.

For the last few years this has been a growing business.

The number of Irish Whiskeys seeking approval from the US Alcohol and Tobacco Tax and Trade Bureau (TTB) has risen from 120 in the 2016-17 period to 204 in the 2019-20 time frame.  Data courtesy TTB Online search page available here.

Clearly this reflects an increased appreciation of Irish Whiskey – as well as a ready supply of Irish Whiskey Distilleries willing to cater for this demand.

It’s marvelous to witness the growing marketability of Irish Whiskey.

3 Irish Whiskey brands in the US c/othewhiskeynut

I welcome each and every one of these new brands into the ever increasing & more diversified Irish Whiskey category.

There is however still a long way to go.

Scottish Whisky registered 1188 labels in the same 2019-20 period.

Sláinte