One aspect of the growth of Irish Whiskey is the proliferation of new brands hitting the shelves of American liquor stores.
Many will be familiar to drinkers in Ireland – Jameson, Bushmills & Kilbeggan – to name a few.
Others not – Kavanagh, Kilbrin & Wolfhound – for example.
Generally the 2nd list are non distillery producers selecting sourced Irish Whiskey then labelling & marketing it under their own brand names.
For the last few years this has been a growing business.
The number of Irish Whiskeys seeking approval from the US Alcohol and Tobacco Tax and Trade Bureau (TTB) has risen from 120 in the 2016-17 period to 204 in the 2019-20 time frame. Data courtesy TTB Online search page available here.
Clearly this reflects an increased appreciation of Irish Whiskey – as well as a ready supply of Irish Whiskey Distilleries willing to cater for this demand.
It’s marvelous to witness the growing marketability of Irish Whiskey.
I welcome each and every one of these new brands into the ever increasing & more diversified Irish Whiskey category.
There is however still a long way to go.
Scottish Whisky registered 1188 labels in the same 2019-20 period.