Tullamore Dew is in the spotlight for announcing the closure of their Visitors Centre at the Old Bonded Warehouse situated by the banks of the Grand Canal in the Midlands town of Tullamore.
What the headlines failed to say is they will be opening a new state of the art visitors attraction at their €35 million Tullamore Distillery built only 6 years ago on the town’s bypass.
In whiskey terms it’s a step forward.
Most fans wish to visit a working distillery where they can not only learn about whiskey – but they can also see, feel, hear and smell the actual process of making that whiskey.
The Old Bonded Warehouse served Tullamore DEW well during the years when there was no distilling in the town and the whiskey for the brand was sourced from elsewhere.
The original distillery – of which many reminders still exist around the town – ran from 1829 to 1954.
Irish Distillers took over the brand & built it up to become the 2nd biggest selling Irish Whiskey in the world.
William Grants in turn acquired the brand & brought back distilling to Tullamore after a 60 year absence.
Having a visitors centre separate from the distillery is fraught with contention & is a bit of an anomaly. There is still one left in Ireland – Jameson Visitors Experience in Dublin – but that’s for another day.
I’ve dug out my only bottle of Tully to celebrate this move – Tullamore DEW 12 Year Old Single Malt Sherry Cask – bought at the Old Bonded Warehouse itself.
I toast to the great leap forward Irish Whiskey & Tullamore DEW has taken in these last few years.
From being a sourced brand celebrated in a museum – to being a fully fledged distillery situated in it’s home town with a brand new attraction to showcase that distillery to it’s best.
Here’s to the next 200 years of whiskey distilling in Tullamore!