McCormack’s Irish Whiskey was brought to my attention by a random tweet featuring a photo of a French supermarket spirits shelf.
The discussion mainly revolved around the varying prices brought about by the taxes charged in the respective countries – but what interested me was the fact that sitting beside a well known staple – Bushmills – is a brand unheard of in Ireland – McCormack’s.
A bit of digging reveals it to be a West Cork Distillers brand. For it to be listed in LeClerc stores suggests it’s quite a big seller. A European Supermarket Magazine article from January 2024 has E.Leclerc as the largest retail chain in France – view article here.
Not a bad gig for any Irish Whiskey!
Sláinte
Images courtesy @HelenORahilly & whiskybase.com
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