Egan’s Whiskey are a 6th generation whiskey company based in the Irish Midlands town of Tullamore.
Back in their heyday of the late 1800’s Egan’s were a very successful business. The Head Office reflected the grandeur of the time – and still stands today as the Bridge House Hotel.
One of P&H Egan’s many businesses was purchasing whiskey by the barrel & finishing or maturing it to their own specifications. Then bottling, branding, distributing & selling it under their own name.
The Brewery Tap in Tullamore still has P&H Egan mirrors prominently displayed in the snug of this popular hostelry.
The current Egan family generation have recently re-entered this market with a range of sourced malts and single grain whiskey.
I happened to get an invite to a vertical tasting of their products back in the summer.
Both the Vintage Grain and 10 Year Old Single Malt I’ve covered before – and if you click on the links you will be guided to my findings.
The highlight of this particular tasting however was the Egan’s 15 Year Old Legacy Release Single Malt as introduced to us by Alison, Brand Ambassador for Intrepid Spirits who are handling the whiskey.
Aged exclusively in ex bourbon barrels – the Legacy Reserve is a marriage of several individual cask chosen by Egan family members.
It’s bottled at that magic number – 46% – which usually denotes no chill filtering.
The nose opened up with rich vanilla & caramel complimented by some deeper oaky notes from the years in american oak.
Beautifully smooth on the palate – I found the tannic flavours balanced well with the sweet vanilla – even developing into old leather notes.
Others at the tasting wondered whether there had been any sherry influence as they were picking up some fresh fruity notes too – but no – bourbon cask maturation was the sole influencer.
A complex medley of flavours danced around with a hint of prickly spice on the satisfying long finish.
Very attractively packaged in a rectangular bottle complete with plush wooden box containing Egan’s back story in a handy booklet – this is aimed at a premium market.
The liquid inside lived up to it’s lavish presentation.
If anything – Irish Whiskey is late to this social media led personality trend – and I’d be more worried if there wasn’t an Irish celebrity wanting to get involved.
Right from the beginning however – even before it’s release – I posted a piece with the headline ‘We need to talk about Conor’ and got the following response;
“No we don’t”
Kind of sets the tone for what followed when Proper Twelve was launched.
“It’s barely legal”
Well at 3 years old it is legal.
Funny though – that issue never came up when punters were outbidding each other to get hold of ‘barely legal’ Dingle or Teeling whiskey when it was first released.
Then comes the condemnation.
“Heavily adulterated with caramel”
Yes there is added caramel – it says so on the label. Caramel is a legally allowed additive both within Irish Whiskey and Scottish Whisky. The same criticism can be levelled at virtually every Jameson product, Bushmill bottle, Johnnie Walker whisky and many others as they all contain caramel. Why single out one offender?
Then you start to get to the heart of the matter.
“See, Bono’s doing it right….he’s supporting the build of an ACTUAL distillery!”
Since when did you need a distillery to build a brand?
The Spot whiskeys started out from a grocers. So too did the best selling Johnnie Walker. Many a big brand of today began as non distillery producers – it’s a well trodden path.
And then you get plain old bias.
“I have no intention of ever trying it.”
Which is probably just as well – as blogger after blogger lined up to do a hatchet job on the liquid. The best described the whiskey as;
Now in all probability Proper Twelve was distilled at Bushmills for the malt content and Midleton for the grain. There is no law in either Irish or Scottish rules stating you must name the distillery which made the blend.
So effectively the same teams that make all Bushmills product – from the White Bush blend to the lauded 21 Year Old Single Malt – as well as the folks that make all the Jameson, Powers, Paddy’s & Midleton products have somehow dropped their standards to allow ‘toilet cleaner’ to be made in their stills, stored in their barrels and blended in their tanks?
I don’t think so.
What I found on tasting was a very easy going, approachable blend with a slight charred cask influence and a hint of spice.
It sits very well among the other Irish whiskey blends out there.
But then what is getting people irate – from what I can see – is not really the whiskey – it’s the man behind it – Conor McGregor.
The idea that a somewhat colourful & controversial kid from Crumlin can just swan in with his millions and release a whiskey that has the whole world talking – buying – and drinking – is obviously too much to bear .
It upsets the cosy consensus that assumed ‘premiumisation’ was the way to go – or that ‘transparency’ is key.
For a whiskey that sold out 6 months worth of stock within a matter of weeks – I think it just proved there was a vast untapped market out there waiting to be filled. It’s a marketing master stroke and something of a social media phenomenon.
But of course – when all else fails – slag off the customer.
“There are just enough rednecks and hooligans out there that will actually make this crap a success.”
I find it ironic that those who criticize Mr McGregor the loudest seem to descend to his level of pre-fight ritual lambasting.
Which is a pity.
As Mr McGregor and his Proper Twelve brand have just pulled off a massive publicity stunt that is getting Irish Whiskey instant worldwide recognition and potential sales far beyond anything that has gone before.
It is without doubt my Irish Whiskey of the year 2018.
All quotes in italics are from social media posts by various whiskey fans. They are by no means the only ones. I have chosen the milder variety.
The taste certainly reminds me of an American bourbon.
The couple behind the whiskey are American.
Yet this is an Irish Whiskey that happened to be the first I encountered at the excellent Whiskey Live Dublin 2018 show.
‘Is there any buckwheat in the mix?’ was my opener at the stall.
‘No’ was the reply – followed by an enthusiastic & open explanation of how this whiskey came about.
It’s a 10 year old sourced Irish Single Malt Whiskey that new entrants Irish Whitetail Distillery have finished in an unusually innovative & probably controversial manner.
Rather than put the malt into wood – they have put the wood into the malt!
Chunks of heavily charred African mahogany effectively free float in a vat of single malt for a period of time.
The results definitely pleased my palate!
The soft smooth barley entry was accentuated with rich warming vanilla & caramel notes reminiscent of a good bourbon. A heavier, darker element of cherry – along with a mildly drying spice rounded up the experience.
Will it catch on?
I don’t know.
I wish Irish Whitetail Distillery future success with their great tasting venture – but await discord.
Whiskey Live Dublin always throws up a surprise or two.
This years was the safely guarded release of Whiskey 21C.
This is a unique historical bottling of all the Irish Whiskey Distilleries that currently have stocks of matured whiskey in their possession.
The Celtic Whiskey Shop – not content with being the hard working organisers behind Whiskey Live Dublin – contacted all the distilleries with matured whiskey – asked for a donation of some of that precious liquid – proceeded to blend it – bottle it – sell it at the show on a strictly limited never to be repeated release – all for the Downs Syndrome Ireland charity!
Now that WAS a surprise indeed!
The 12 Irish Whiskey Distilleries who kindly donated to this project are – in the order they appear on the back label;
Bushmills Distillery – Producers of the Bushmills range + other brands.
Cooley Distillery – Producers of the Tyrconnell, Connemara, Locke’s & Kilbeggan ranges – as well as numerous other brands.
Echlinville Distillery – All current releases under the Dunvilles brand are sourced – yet Echlinville are sitting on 5 year old whiskey of their own making which has not yet been deemed ready for it’s public debut.
Kilbeggan Distillery – Producers of Kilbeggan Rye – the 1st Irish Whiskey containing rye for many a year and the 1st whiskey to be wholly produced at Kilbeggan since the micro distillery was commissioned there in 2010.
Pearse Lyons Distillery – Producers of Pearse 5 Year Old Single Malt. Some of the Pearse blends also contain malt made on the stills sited at the Pearse Lyons Distillery in Dublin.
Teeling Whiskey Co – Producers of Teeling Single Pot Still. All other current releases are sourced.
The Shed Distillery – Producers of Gunpowder Gin & Sausage Tree Vodka – yet clearly have whiskey waiting to be released.
Tullamore DEW – All current Tullamore DEW is sourced – yet they are obviously sitting on whiskey which has been produced at the new Tullamore Distillery.
West Cork Distillers – Producers of the Glengarriff range. Some of the WCD range is sourced + they supply other brands too.
Camera Shy Cork Distillery – The only whiskey producer not mentioned is Midleton. Could this be them?
A small sample of Whiskey 21C was also offered to Whiskey Live Dublin attendees!
I found it a young, fresh & fruity blend. Approachable & easy despite it’s 54.2% strength. There was no mention if it was either a blended malt or a malt & grain mix – nor the percentages of the distilleries involved in the project. I was just extremely pleased to get a chance to taste the future of Irish Whiskey!
A big thank you to all the hard work of the team behind Whiskey Live Dublin AND Whiskey 21C.
One of the most innovative & interesting new whiskeys I managed to sample at the recent Whiskey Live Dublin event was a 10 year old grain finished in ex-Mezcal casks.
Mezcal might not be familiar to many – I only recently sampled one myself – hence I thought it timely to explore this drink.
Mezcal is a distilled spirit made from the agave plant. It has Geographical Indication status and must be made in Mexico.
Mezcal has a long history & tradition involving roasting pits to process the raw agave. The addition of agave fibres to boost flavour during fermentation and distillation in pot stills made of clay – at least for the highest grade of Ancestral Mezcal.
The Monte Alban before me would be an entry level Mezcal – it’s all I could find at my local store – and is produced in Mexico for the Sazerac group.
The nose is very pungent with heavy deep earthy notes complimented by a mere wisp of smoke.
Very smooth & approachable on the palate. The earthy aromas dominate in an oily mouthfeel which slowly dries out leaving a lovely ash laden quality on the long finish.
I found this a very satisfying and intriguing spirit.
One that pulls me in.
I’m certainly looking forward to seeing what Mezcal flavours come through in the final mix of the retail version Mezcal finished Irish Whiskey from JJ Corry.
I remember visiting the building site that became the Teeling Whiskey Distillery here.
I remember my first visit to the working distillery here.
And I remember drinking their new make Poitin – distilled in Dublin – here.
So it’s a great treat to eventually getting round to tasting their first official whiskey.
All previous Teeling releases are sourced. I’ve enjoyed a fair few of them over the years so this young Single Pot Still has a very high bar to follow – some might say an impossible task – so does it make the grade?
Well – it Smells Like Teen Spirit!
The idea that a just-over-3yr-old Single Pot Still can match the complexity & depth of flavour of malts matured in a variety of barrels for at least 5 years or more – much more in many cases – is frankly ridiculous.
This Single Pot Still is fresh, lively & exuberant.
There’s plenty of sweet fresh fruit on the nose with just a hint of sour new make in the background.
Initially a smooth fruity mouthfeel develops into a dry peppery spice with a good deal of prickly heat.
The dry spices fade leaving a clean tropical fruit finish.
I actually really enjoy it – but it’s hardly an easy smooth tannic laden whiskey of hidden depth & character. It’s a little rough around the edges – nothing a few more years wouldn’t sort out.
But then this whiskey was never meant to be the finished item.
It’s a work in progress to highlight the maturing process – to keep the adoring fans happy – to keep Teeling in the limelight and to earn a bit of return too.
It’s a historical bottling with a release of 6,000 at an affordable price.
It’s presented at 46% – and like all Teeling releases – there is no chill filtering nor added caramel.
A nice touch is the light blue label which mirrors the Dublin GAA colours.
I received a Press Release today from none other than Proper No Twelve Irish Whiskey.
Conor McGregor issues apology – Proper No. Twelve Irish Whiskey out-of-stock situation soon to be remedied.
Proper No. Twelve sold more cases in less than one month than many whiskey brands sell in a full year. This amounted to hundreds of thousands of bottles. Prior to unveiling the new whiskey blend on 17 September, the distillery bottled what was estimated to be enough product for six months of sales in Ireland and the United States. Thanks to consumer demand, this forecast was far short of the mark. Today, the team is working feverishly to bring new product to market, and first wave solutions are in place for early December in Ireland and the United States.
“I told everyone as the company Founder that I was going to give it my all and take the whiskey market by storm”, said McGregor. “I am energized by the incredible reaction and am looking forward to being back in stock in the next few weeks. The Irish whiskey market has been dominated by one brand, but people want choice. People want brands that have true meaning to them, that give back to the community and that taste great. Proper No. Twelve checks all of those boxes”.
McGregor continued, “Over the past weeks, I have had the honour to visit many of our key distributors, customers, bartenders and consumers in Ireland and the United States. The feedback on our liquid and brand is outstanding and the support from people around the world has blown me away. I was thanking many and apologising at the same time for running out. I don’t usually see reason to apologise but in this case I want to take this chance to apologise to absolutely everyone for our out-of-stock situation. You have shown great support for Proper No. Twelve. I was at the distillery last week and we have plans in place to be back in stock in Ireland and the United States in early December and onward. We are producing many hundreds of thousands of bottles now. We will ship via air instead of by sea to deliver in time for the holidays for the many loyal customers who are asking for Proper No. Twelve for celebrations and gifting”. McGregor added, “We are also planning to launch in more countries in 2019 including the United Kingdom, Australia, New Zealand, Russia, Canada and others. We will continue to expand as quickly as possible to meet the global demand. We are also working on additional expressions for the future and will launch them when they are proper ready for release”.
It seems sales of this whiskey far exceeded expectations and 6 months of stock sold out in a matter of weeks.This is nothing short of a whiskey marketing phenomenon.
John Quinn – Global Brand Ambassador for Tullamore DEW – told an amusing story at the recent Irish Whiskey Awards 2018.
Out marketing Irish Whiskey in Japan back in the 1980’s when Irish Whiskey was virtually hanging on by a thread – the then Brand Ambassador pulled a stunt which made the whole audience pick up and take notice.
Well Conor McGregor has certainly pulled off an even bigger stunt and made the whole world take notice of his Proper No Twelve Irish Whiskey.
He’s gaining new customers – opening new revenue streams and pushing the Irish Whiskey category forward in ways that could only have been thought of in the industry’s wildest dreams back in the 80’s.
I raise a glass to Conor and all the team behind Proper No Twelve Irish Whiskey who are busily engaged in trying to re-stock the whiskey so that all those who wish to enjoy it can do so in time for the festive season.
Press Release & header photo care of Hunter Communications
Garavan’s in Galway is the very epitome of what an Irish Whiskey Bar should be.
Leaving the bustling world outside, it is a haven of calm in a warm friendly bar adorned with a bewildering array of whiskey on wooden shelves behind the bar as well as in glass cabinets around the cozy snug areas.
It entices you in to sit down and slow down.
To take time and browse the extensive whiskey menu looking for a sample of that rare bottling, or perhaps ordering up one of Garavan’s tasting platters to explore the rich depth and variety of whiskey flavours on offer.
Garavan’s even have their own whiskey – Garavan’s Grocers Choice 10 Year Old Single Malt – and a fine whiskey it is too!
Yet Garavan’s have raised the bar even higher.
In a nod to times past when it was common practice for bars to bottle their own whiskey bought in barrel from the distillery – Garavan’s took themselves down to Midleton Distillery in County Cork and chose a single cask of Powers Single Pot Still Whiskey to be bottled for them as an exclusive Garavan’s Single Cask Release.
A small gathering of whiskey fans assembled to be part of the unveiling of the Powers 15 Year Old Garavan’s Single Cask Release presented by Ger Garland, Irish Distillers Whiskey Brand Ambassador.
As a way of introduction – we were served a glass of Powers Gold Label.
It’s a blend of spicy single pot still and sweet grain whiskey.
It typifies the more characterful spirit forward, honey sweet yet peppery spiced notes which are usually associated with the Powers range of whiskeys.
It’s a style I enjoy.
The Garavan’s Single Cask Release builds on these elements.
Presented at a higher 46% ABV and being a single pot still there is no grain input. A gentle vanilla & softly burnt toast nose from the exclusively ex-bourbon cask maturation provided the sweet part.
The dry peppery spice came through more clearly & distinctively on the palate with warming notes from the charred cask which slowly faded away leaving a gorgeously dry mouthfeel.
It’s a sensation I enjoy in a whiskey – and one this Powers delivers.
Single cask offerings can vary a great deal.
I’ve tried a few of the Powers Single Cask releases and it always amazes me the differences considering they are all essentially the same distillate. The individual casks used for maturation can produce such a wide variety of results that are normally married together to produce a consistent flavour profile. It’s a treat therefore to sample from one individual cask.
The Garavan’s 15 Year Old Single Cask Release certainly highlights for me the signature sweet & spice Powers mix I find so attractive.
Congratulations to both Garavan’s Bar & Powers Whiskey for coming together to release this bottle.
It’s presented in a very attractive wrap around laser etched box with a representation of the bar itself on the front.