The Alcohol Industry across Europe is getting a bit hot under the collar over Irish plans to label all alcoholic drinks with a health warning.
I find the furore quite amusing.
It was – and still is – popular among many pundits to clamour for stricter labelling on alcoholic products. Be it whether caramel colouring was added or not, distillery of origin or cask maturation regime used in creating the liquid – it all results in further information being displayed on the label to inform the consumer.
Some purists take it a step further in calling drinks companies dishonest for not showing such detail.
Yet when it comes to displaying additional health information – there seems to be opposition?
The buzzwords used by the information brigade appear to hold true for the health label proposals.
It’s transparently clear there are health risks associated with drinking alcohol.
The labels will be giving clarity to those risks by displaying a warning.
What can be more honest than allowing such proposals to proceed?
Is the drinks business trying to hide something?
I find the outcry of extra costs to be a lame excuse.
Various EU countries have a variety of labelling rules in action. Germany – for example – requires a statement to say if caramel colouring is added. Any producer operating in these jurisdictions already have to provide labelling to those differing states.
It’s business as usual as far as I can see.
I would however take a dim view of any producer lobbying against the health proposals.
To use the language of the purists – there’s a level of dishonesty by opposing such transparent & clear proposals designed to give additional information to the consumers.
Lancet article on Irish Health Proposals on Alcohol labelling here.
Opposition to health warnings here.