Pegged at 10 cent per gram of alcohol it has effectively wiped out the sub €20 bottle of spirits I enjoyed reviewing.
Photographing the shelves of Lidl & Aldi beforehand – all stores have to comply – displays a range going from €14.49 for Samuel Joe’s & Western Gold Bourbon to €20 for Bushmills & Jameson Original.
Afterwards all these offerings are at the new minimum price of €22.09.
How the market for those previously sub €20 brands will fare out is hard to predict – I did however purchase a few before the price increase – as is the impact of MUP pricing in reducing the harmful effects of excess alcohol on Irish society.
One thing’s for certain though – The Time’s They Are A Changin’ 🎶
“About a week ago I saw a post on Twitter by a whiskey reviewer, @2DramsofWhiskey of Westmeath Whiskey World, in which he showed a picture of some vials of whiskey and informing us that he was going to be doing a blind whiskey tasting. I replied to his tweet asking what was a blind whiskey tasting and how does one go about doing it. Not really expecting an answer, I was more than pleasantly surprised when I got a reply telling me that it could easily be arranged!
This was followed with some private messages in which I then had to admit that I know next to nothing about whiskey (which may surprise some of you, considering I sell whiskey stones but how and ever…)
That didn’t put the reviewer off and before I knew it, here I was with 3 samples of whiskey to try out.
I have to admit, it took me a few days to get around to doing it and a certain amount of mental preparation (don’t know why but I was quite daunted by this task!).
Anyway, today was the day. I got out the samples, I found three glasses, got a spittoon glass at the ready and a bottle of water to clean my palate between tasting.
I got a pen and paper out ready to make some notes and cracked open Sample D. I poured some into a glass and first took note of the aroma, which struck me as quite sweet. I sipped and let it rest in my mouth, closed my eyes and thought for a moment about the flavours. The two flavours that struck me the most was citrus and wood. I then added a wee drop of water to see what flavours this would release and the sweetness became more intense. I found this sweetness too much for my liking to be honest.
I washed my mouth out with some water and proceeded to try out Sample E. Again, the first thing I noted was the aroma. This time I could almost detect the freshness of the sea. (probably not remotely a technical whiskey tasting term but it fits for me). This whiskey had a very pure taste and I found it very pleasant indeed.
On to Sample F I went. As soon as I opened the bottle, I could catch a hint of peatiness. I like peat but not too much of it so I was wary. However, this was not overbearing at all. I tasted. Wow, what an explosion of flavour in my mouth. There was an almost orange tang of it but it was a little sharp for me. Having said that, I think this would be an amazing after-dinner tipple.
I gathered my notes and what you have just read is my semi-coherent interpretation of them.
So, there you go. My first whiskey tasting. I actually really enjoyed it and it was a good challenge to write about it too!”
Many thanks to Irish Whiskey Stone Company for sharing their thoughts.