Bringing a whiskey to market is a long and arduous process fraught with setbacks & obstacles.
Getting planning permission for the distillery itself can be problematic – as the Sliabh Liag Distillery in Donegal have found out recently.
Sliabh Liag Distillery owner says Ardara move is necessary
Says Highland Radio here.
Hopefully they will have better luck in Ardara.
If you manage to build your distillery the next issue is warehouses to store the new make distillate for the required 3 years until it becomes whiskey. Great Northern Distillery are still on the hunt for storage after their plans were knocked back in County Louth.
Teeling looks outside Louth for €20m whiskey warehouse
Says Irish Times here.
If you manage to overcome these hurdles – yet more await.
What are you going to call your whiskey?
A certain well known Dublin personality had hoped to call his whiskey ‘Notorious’ – but there happened to be a beer already on the market with that name.
What else could I do but pop down to my local O’Briens to purchase a few for tasting?
O’Hara’s are one of the original craft beer makers in Ireland. Founded in 1996 they were ahead of the pack and have grown with the times. Now a major player in the craft beer market they produce a varied range of porters, lagers, ales & IPA’s – as well as opening a bar in Kilkenny.
Their Notorious Red IPA is an amalgam of 2 popular styles of beer.
Red Ale is a relatively light ale usually showing a reddish hue. Notes of malt, soft caramel with a gentle smoke from the roasted malts often used coming through too.
IPA – or Indian Pale Ale to give the original definition – is the hot ticket in the craft beer world. The high hop content displays varying degrees of bitterness ranging from fresh citrussy summer notes to deeper almost woody pine flavours.
I must admit my palate is not a fan of IPA – the bitterness puts me off – but I do enjoy a Red Ale now and then.
So with that caveat in mind – how did I find the Notorious Red IPA?
A decent Red Ale ruined by the hoppy bitterness.
I did reach out to a self declared IPA fan – in the interests of balance – to get a view from the other side.
O’Hara’s Notorious, it’s a Knock Out!
Says Simon here.
Which I suppose it is.
Whiskey a no-go: McGregor suffers KO to brand plan
Says the Independent here.
Beer 1 – Whiskey 0.