The Old Jameson Distillery Dublin has made a great tourist attraction out of what was once one of Dublin city’s biggest trades – whiskey distilling – but that trade succumbed to a perfect storm of prohibition, blended whisky, civil war and the rise of Scotch to eventually close in 1971 when Jameson and Powers of Dublin – together with Paddys of Cork – retreated, regrouped and amalgamated into Irish Distillers where all production moved to Midleton in County Cork – bringing to an end whiskey distilling in Dublin. That is until the opening of the Teeling Distillery of only last month!
Midleton continues to produce a fine array of whiskey to this day as part of the Pernod Ricard Group – The Old Jameson Distillery showcases Jameson’s contribution to the parent group – and what a fine contribution it is!
Chosen as a Strategic Premium Brand – Jameson has seen phenomenal growth in sales in the last decade to become Ireland’s leading whiskey brand – outselling the next brand – Bushmills – by a factor of 10. Even Lady Ga Ga credited Jameson on her Born This Way album!
Jameson Original is the flagship blend – ironic in that the Irish distillers reluctance to move to blended whiskey with the arrival of Aeneas Coffey’s new continuous still was one of the factors in the demise of Irish Whiskey – is a perfectly fine balanced – triple distilled – smooth Irish Whiskey – but there are many other expressions which the Old Jameson Distillery opens you to.
Built in the historical Smithfield area of Dublin – the first thing you notice on entering are the 2 massive Jameson bottle chandeliers – a lovely feature – I just hope the maker didn’t drink all the content before assembling the pieces!
There is also a Hobby Horse – an early type of bicycle – as used by John Jameson in the late 1800’s – attached to the wall – sure where else would you park yer bike?
The second thing you notice are the queues. Be advised this is a very popular tour so book in advance online. I didn’t originally book so missed out until another trip up to Dublin enabled me to sail to the front of the queue to start the tour within minutes of stepping off the train with my pre-booked ticket.
As whiskey tours go Jameson guides you through the history, manufacturing , maturing and the all important tasting of the aqua vitae.
What I liked about the sampling was the choice of 3 brands from 3 whiskey making countries representing the different styles each place has traditionally used to produce their spirit.
First up was Jack Daniels – America’s No. 1 brand. I must admit I found this too sweet for my liking with very little finish. It’s a problem I have with most bourbon due to the corn used in the mash bill which imparts the sweetness – but rye bourbon has more bite so is much more up my street.
The Jameson delivered the familiar smooth tasty dram expected whilst the Johnnie Walker Black Label impressed me with the extra bite the smoky peat content delivered to the blend giving it just the edge to make it my best of the 3 on offer.
I don’t think Mr John Jameson would have been too disappointed as he was a Scotsman by birth – and being a canny Scot – he saw an opportunity in Irish Whiskey – much like Grant’s have done over 200 years later by buying up Tullamore DEW!
For an extra price – there is the opportunity to sample 4 of the Jameson Family Reserve Whiskeys. This is an excellent way to get to grips with other Jameson expressions which show a variety of ages, cask finishes and styles – all very fine drams making it hard to choose a winner.
Jameson Limited Reserve 18 year old – an excellent aged blend with sherry finished notes.
Jameson Gold Reserve – aged in new oak casks.
Jameson Select Reserve Black Barrel – aged in heavily charred bourbon barrels and
Jameson Distillery Reserve – aged in Oloroso Sherry casks.
It was very hard to choose a bottle as they were all fine drams but I eventually went for the Distillery Reserve – partly as I’m a sucker for distillery releases – partly for the rich, smooth sherry notes coming through on the nose and taste which I very much like – and partly for the price – it’s hard to pay double the cost for a bottle you find equally as good a lesser priced one.
Anyway – I do have a soft spot for a sherry bomb – as long as it’s done right – and the Distillery Reserve certainly is a fine example of that term – Cherry Bomb as sung by The Runaways has a different meaning!
What’s good about this extra tasting session are the fellow whiskey fans you meet whilst imbibing the excellent drams. It’s not long before tales, tips and whiskey stories ensue. Have you tried this yet? Have you tried that? Where is your next distillery visit? You should go there……..and so on. It also helps to have added input into the nuances of wood finishes, cask strengths, ages statements ….. all the things whiskey buffs chat about. I hope Alice from Australia enjoyed her further immersion into Irish Whiskey!
Sadly glasses empty, folks depart for further whiskey adventure and sustenance is required. Thankfully the 3rd Still Restaurant is only a short walk upstairs where you can enjoy a fabulous meal whilst soaking up the atmosphere – as well as the alcohol! Before heading off on your next whiskey quest.
You won’t go far wrong making The Old Jameson Distillery your next whiskey visit. Just remember to book in advance. Linger a while to savour the history, fine food, good company, great craic and above all – excellent whiskey!