I went full Whisky Tourist mode when in Edinburgh by immersing myself in the Johnnie Walker Experience on Princes Street.
Housed in the very impressive former House Of Fraser department store building, Diageo have spent enormous sums of money to establish a jeweled crown for Scotland’s biggest selling whisky – Johnnie Walker.
Interestingly the site is at a remove from the actual source of the whisky – distilleries – which tend to be out-of-town & attract a smaller, more dedicated clientele. Perhaps the huge numbers visiting Diageo’s own Guinness Storehouse & Pernod-Ricard’s Jameson Experience – both Dublin city centre locations which don’t involve visits to the site-of-production – were deciding factors for this shrine to blended whisky.
The ground floor is a bright, airy state-of-the-art retail space for all things Johnnie Walker.
The whisky, the clothing, the constituent single malt & single grain Diageo offerings & of course, the Striding Man himself.
I had a bit of time to browse before my tour – surprisingly I was the only participant on the early afternoon slot, clearly a sunny Tuesday in January isn’t peak tourist time – before being whisked up to the magnificent Bothy Bar on the top floor for the tastings.
The Bothy Bar is an impressive space filled with wood, light, whisky & gloriously colourful artwork gracing the walls.
Scott Naismith is the artist. His video on the works – depicting the landscape around Diageo’s Scottish Distilleries – far more encapsulates the whole package Johnnie Walker is trying to achieve with this building.
But I was here for the whisky.
Laid out for my pleasure were 3 single malts, 1 single grain & Johnnie Walker Black to showcase the hugely successful brand.
Clynelish 14 kicked proceedings off.
This single malt represents the Highland influence for the blend. I hadn’t encountered it previously & I must say pleasingly found it a very flavourful & satisfying dram. There’s a slight peaty influence in it’s make up – couldn’t detect it myself – which probably charmed my palate to the whisky’s appeal.
Cardhu 12 showcased Speyside.
Now I must admit Speyside is not my thing. Previous tastings of Cardhu didn’t win me over – but I’m willing to give it another go.
Oh dear! The overly honeyed, overly caramelised smooth, safe & easy inoffensive drinking experience just lacked any excitement for me.
Still not my thing.
Caol Ila 12 brought a bit of welcome Islay – with it’s smoky peat – to the mix. Now I’m back on safer territory!
I’d heard Caol Ila described as a soft peater – yet the gorgeous smoky flavours within this offering pleased me no end – or was it just a reaction to the dullness of Cardhu?
Cameronbridge represented the single grain element. Sadly a much under appreciated aspect of the whisky spectrum. The distillery didn’t even seem to appear on the Scottish display map in the Johnnie Walker reception area downstairs! Yet to put it simply – without the invention of the Coffey Still back in the 1830’s & it’s early adoption at Cameronbridge soon after, there would be no Johnnie Walker nor the dominance of blended Scotch worldwide. So I was ever so glad to have it represented on the tasting panel.
Having said that, official releases are so thin on the ground it was neither the 26 Year Old empty carton on display nor the 2004 bottle itemised on the menu. An 18 Year Old Cameronbridge presented at a cask strength of 52.3% did the honours – and what a delight it was!
The sweet grain had soaked up old leather, warming caramel & soft tannins from it’s years in wood. Nothing silent about this whisky!
The tasting was neatly rounded up with the standard Johnnie Walker Black 12 Year Old Blend which may have – or not – included some of the afore-tasted whiskies in it’s make up of roughly 40 different parcels of whisky used in it’s construction.
I found it sweetly honeyed yet pleasingly peated giving a relatively smooth & easy drinking experience. The true essence of Johnnie Walker.
The Johnnie Walker Experience is a very worthwhile tour to do. The grandness of the building, professionalism & warm welcome of the staff – as well as being able to enjoy the fabulous whisky that makes Johnnie Walker the brand it is today was a delight. My tour continued into the equally fabulous 1820 roof-top Cocktail Bar for further adventures – more of that in a later blog.
Even if you don’t do the tour – enjoying a few drinks in this stunning venue is highly recommended.
Sláinte
Johnnie Walker Princes St website here.
Scott Naismith website here.